Brand’s logo to be displayed on front of Tigers’ jerseys through 2022 season
Parimatch News—a sports, e-sports and entertainment outlet dedicated to producing high-quality sports coverage and cutting-edge analytics for sports fans across India—has signed a one-year title sponsorship deal with the Abu Dhabi T10 League’s Bangla Tigers. Under the terms of the agreement, the Tigers will exclusively sport the brand’s logo on the front of their jerseys.
The Abu Dhabi T10 League—the only ICC-sanctioned 10-over league, and boasting an international audience of 400 million (approx.)—gets under way on November 23. It will conclude on December 4, with all matches taking place at the emirate’s Sheikh Zayed Cricket Stadium. The league will include two new teams this season, Morrisville Samp Army and New York Strikers, who will join the Bangla Tigers, Delhi Bulls, Team Abu Dhabi, Northern Warriors, Deccan Gladiators and Chennai Braves. Defending their title will be the Deccan Gladiators, winners over Delhi Bulls in the 2021 final.
Bangla Tigers, to be captained by their ‘icon’ Shakib Al Hasan, will feature the left-arm pace of Mohammad Amir, and the explosive batting of Evin Lewis, Colin Munro and Hazratullah Zazai. Besides being one of the top performing teams in the competition, the Tigers also have the largest fan base. Moreover, this is the first Bangladeshi global cricket franchise in the ADT10 League.
After signing the contract, the owner of Bangla Tigers Mr Mohammad Yasin Chowdhury said
Parimatch News is playing a very effective and significant role in popularizing cricket around the world, especially in Europe and Latin America, so we are very delighted and also honoured to have Parimatch News as our corporate sponsor toward the journey to success.
Shared Dmitry Belianin, CCO, “We have seen how T20 has attracted a new audience, and I believe T10 will have a similar impact across the world, which is why it is a matter of great pride for Parimatch News to be associated with the Abu Dhabi T10 League, especially since a key goal of ours is to popularise the game in virgin territories, like Europe. Personally, I am looking forward to seeing Bangla Tigers in action, especially its world-class stars, Shakib Al Hasan and Mohammad Amir.”
PMI works with partners and helps to develop the Parimatch brand in the markets of Africa, Asia, Europe and Latin America. PMI is a service company engaged in the development and implementation of the expansion strategy for the Parimatch brand in the markets of Africa, Asia, Europe, and Latin America. The company provides technology, marketing and communications services for partners in the betting and gambling industry.